Mi.Business.Console

for Promomed

Update: 22.04.2025

Last week: 15 week 2025 (07.04.2025 - 13.04.2025)

Last full month: March 2025

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	10 128	-2.5%	12.7%	0	22 733 709	-2.2%	9.5%	0.1	-2.8%
MoM	46 007	24.2%	12.8%	0.3	100 268 976	24.8%	9.5%	0.2	21.4%
YTD	137 637	28.6%	12.8%	1.9	295 977 157	23.2%	9.4%	0.1	9.6%
MAT	452 038	25.4%	12.9%	3.1	894 888 941	20.9%	9.3%	1.1	-5.1%
BRAINMAX
WoW	2 833	-0.4%	100.0%	0	9 746 417	-2.0%	100.0%	0	-0.4%
MoM	13 379	41.7%	100.0%	0	44 895 831	37.4%	100.0%	0	41.7%
YTD	36 880	136.1%	100.0%	0	127 166 085	128.1%	100.0%	0	136.1%
MAT	103 923	98.1%	100.0%	0	358 145 581	95.0%	100.0%	0	98.1%
GOLDLINE PLUS
WoW	16 926	-1.9%	44.8%	-1.6	53 855 666	-4.0%	36.7%	-1.3	1.7%
MoM	78 153	18.6%	47.1%	2.1	253 348 017	18.1%	38.6%	2.2	13.2%
YTD	243 750	-3.2%	45.9%	1.7	789 443 098	-1.8%	37.6%	1.5	-6.7%
MAT	820 982	-5.8%	46.0%	0.4	2 588 030 787	-5.6%	37.6%	-1.3	-6.7%
MIGRENIUM
WoW	7 939	-4.6%	0.3%	0	2 816 764	-4.2%	0.5%	0	1.1%
MoM	38 766	9.1%	0.4%	0	13 669 550	11.3%	0.5%	0	14.3%
YTD	124 496	-32.7%	0.4%	-0.2	43 544 843	-18.4%	0.5%	-0.2	3.9%
MAT	507 427	-21.0%	0.4%	-0.1	171 812 380	20.2%	0.6%	0.1	0.1%
MODELAX-N
WoW	26 606	-4.5%	18.6%	-1.1	14 168 721	-4.1%	13.7%	-0.8	1.1%
MoM	126 044	-9.0%	19.2%	-3.2	66 106 826	-7.5%	13.8%	-2.1	6.2%
YTD	453 907	-5.4%	20.7%	-3.1	235 816 120	19.7%	14.7%	-0.1	8.7%
MAT	1 437 822	6.8%	20.8%	0.4	698 085 551	44.1%	14.2%	2.3	4.9%
REDUXIN
WoW	11 953	3.5%	31.7%	0.5	64 138 958	0.1%	43.7%	0.3	1.7%
MoM	52 383	10.2%	31.6%	-0.9	285 294 059	7.8%	43.5%	-1.5	13.2%
YTD	169 209	-10.5%	31.8%	-1.3	922 252 976	-10.6%	43.9%	-2.4	-6.7%
MAT	575 619	-7.2%	32.2%	-0.2	3 054 041 955	-0.3%	44.4%	0.9	-6.7%
REDUXIN FORTE
WoW	3 744	4.5%	9.9%	0.3	17 109 536	4.0%	11.7%	0.5	1.7%
MoM	15 870	5.2%	9.6%	-0.7	72 644 570	7.9%	11.1%	-0.4	13.2%
YTD	52 300	5.7%	9.8%	1.2	236 259 866	9.1%	11.2%	1.5	-6.7%
MAT	170 173	1.0%	9.5%	0.7	741 381 909	6.6%	10.8%	0.9	-6.7%
SALVISAR
WoW	13 983	5.8%	1.9%	0	7 062 399	5.7%	1.8%	0	4.0%
MoM	56 676	-12.0%	1.8%	-0.4	28 192 241	-8.9%	1.7%	-0.3	8.2%
YTD	204 324	38.7%	1.9%	0.6	99 229 223	76.6%	1.8%	0.7	-4.7%
MAT	628 770	30.4%	1.6%	0.5	283 984 276	69.8%	1.5%	0.5	-6.8%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	137 637	28.6%	12.8%	1.9	295 977 157	23.2%	9.4%	0.1	9.6%
BRAINMAX	36 880	136.1%	100.0%	0	127 166 085	128.1%	100.0%	0	136.1%
GOLDLINE PLUS	243 750	-3.2%	45.9%	1.7	789 443 098	-1.8%	37.6%	1.5	-6.7%
MIGRENIUM	124 496	-32.7%	0.4%	-0.2	43 544 843	-18.4%	0.5%	-0.2	3.9%
MODELAX-N	453 907	-5.4%	20.7%	-3.1	235 816 120	19.7%	14.7%	-0.1	8.7%
REDUXIN CAPS	169 209	-10.5%	31.8%	-1.3	922 252 976	-10.6%	43.9%	-2.4	-6.7%
REDUXIN FORTE	52 300	5.7%	9.8%	1.2	236 259 866	9.1%	11.2%	1.5	-6.7%
SALVISAR	204 324	38.7%	1.9%	0.6	99 229 223	76.6%	1.8%	0.7	-4.7%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	452 038	25.4%	12.9%	3.1	894 888 941	20.9%	9.3%	1.1	-5.1%
BRAINMAX	103 923	98.1%	100.0%	0	358 145 581	95.0%	100.0%	0	98.1%
GOLDLINE PLUS	820 982	-5.8%	46.0%	0.4	2 588 030 787	-5.6%	37.6%	-1.3	-6.7%
MIGRENIUM	507 427	-21.0%	0.4%	-0.1	171 812 380	20.2%	0.6%	0.1	0.1%
MODELAX-N	1 437 822	6.8%	20.8%	0.4	698 085 551	44.1%	14.2%	2.3	4.9%
REDUXIN CAPS	575 619	-7.2%	32.2%	-0.2	3 054 041 955	-0.3%	44.4%	0.9	-6.7%
REDUXIN FORTE	170 173	1.0%	9.5%	0.7	741 381 909	6.6%	10.8%	0.9	-6.7%
SALVISAR	628 770	30.4%	1.6%	0.5	283 984 276	69.8%	1.5%	0.5	-6.8%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	10 128	-2.5%	12.7%	0	22 733 709	-2.2%	9.5%	0.1	-2.8%
BRAINMAX	2 833	-0.4%	100.0%	0	9 746 417	-2.0%	100.0%	0	-0.4%
GOLDLINE PLUS	16 926	-1.9%	44.8%	-1.6	53 855 666	-4.0%	36.7%	-1.3	1.7%
MIGRENIUM	7 939	-4.6%	0.3%	0	2 816 764	-4.2%	0.5%	0	1.1%
MODELAX-N	26 606	-4.5%	18.6%	-1.1	14 168 721	-4.1%	13.7%	-0.8	1.1%
REDUXIN CAPS	11 953	3.5%	31.7%	0.5	64 138 958	0.1%	43.7%	0.3	1.7%
REDUXIN FORTE	3 744	4.5%	9.9%	0.3	17 109 536	4.0%	11.7%	0.5	1.7%
SALVISAR	13 983	5.8%	1.9%	0	7 062 399	5.7%	1.8%	0	4.0%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	46 007	24.2%	12.8%	0.3	100 268 976	24.8%	9.5%	0.2	21.4%
BRAINMAX	13 379	41.7%	100.0%	0	44 895 831	37.4%	100.0%	0	41.7%
GOLDLINE PLUS	78 153	18.6%	47.1%	2.1	253 348 017	18.1%	38.6%	2.2	13.2%
MIGRENIUM	38 766	9.1%	0.4%	0	13 669 550	11.3%	0.5%	0	14.3%
MODELAX-N	126 044	-9.0%	19.2%	-3.2	66 106 826	-7.5%	13.8%	-2.1	6.2%
REDUXIN CAPS	52 383	10.2%	31.6%	-0.9	285 294 059	7.8%	43.5%	-1.5	13.2%
REDUXIN FORTE	15 870	5.2%	9.6%	-0.7	72 644 570	7.9%	11.1%	-0.4	13.2%
SALVISAR	56 676	-12.0%	1.8%	-0.4	28 192 241	-8.9%	1.7%	-0.3	8.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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