for Promomed

Update: 22.04.2025

Last week: 15 week 2025 (07.04.2025 - 13.04.2025)

Last full month: March 2025


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 10 128 -2.5% 12.7% 0 22 733 709 -2.2% 9.5% 0.1 -2.8%
MoM 46 007 24.2% 12.8% 0.3 100 268 976 24.8% 9.5% 0.2 21.4%
YTD 137 637 28.6% 12.8% 1.9 295 977 157 23.2% 9.4% 0.1 9.6%
MAT 452 038 25.4% 12.9% 3.1 894 888 941 20.9% 9.3% 1.1 -5.1%
BRAINMAX
WoW 2 833 -0.4% 100.0% 0 9 746 417 -2.0% 100.0% 0 -0.4%
MoM 13 379 41.7% 100.0% 0 44 895 831 37.4% 100.0% 0 41.7%
YTD 36 880 136.1% 100.0% 0 127 166 085 128.1% 100.0% 0 136.1%
MAT 103 923 98.1% 100.0% 0 358 145 581 95.0% 100.0% 0 98.1%
GOLDLINE PLUS
WoW 16 926 -1.9% 44.8% -1.6 53 855 666 -4.0% 36.7% -1.3 1.7%
MoM 78 153 18.6% 47.1% 2.1 253 348 017 18.1% 38.6% 2.2 13.2%
YTD 243 750 -3.2% 45.9% 1.7 789 443 098 -1.8% 37.6% 1.5 -6.7%
MAT 820 982 -5.8% 46.0% 0.4 2 588 030 787 -5.6% 37.6% -1.3 -6.7%
MIGRENIUM
WoW 7 939 -4.6% 0.3% 0 2 816 764 -4.2% 0.5% 0 1.1%
MoM 38 766 9.1% 0.4% 0 13 669 550 11.3% 0.5% 0 14.3%
YTD 124 496 -32.7% 0.4% -0.2 43 544 843 -18.4% 0.5% -0.2 3.9%
MAT 507 427 -21.0% 0.4% -0.1 171 812 380 20.2% 0.6% 0.1 0.1%
MODELAX-N
WoW 26 606 -4.5% 18.6% -1.1 14 168 721 -4.1% 13.7% -0.8 1.1%
MoM 126 044 -9.0% 19.2% -3.2 66 106 826 -7.5% 13.8% -2.1 6.2%
YTD 453 907 -5.4% 20.7% -3.1 235 816 120 19.7% 14.7% -0.1 8.7%
MAT 1 437 822 6.8% 20.8% 0.4 698 085 551 44.1% 14.2% 2.3 4.9%
REDUXIN
WoW 11 953 3.5% 31.7% 0.5 64 138 958 0.1% 43.7% 0.3 1.7%
MoM 52 383 10.2% 31.6% -0.9 285 294 059 7.8% 43.5% -1.5 13.2%
YTD 169 209 -10.5% 31.8% -1.3 922 252 976 -10.6% 43.9% -2.4 -6.7%
MAT 575 619 -7.2% 32.2% -0.2 3 054 041 955 -0.3% 44.4% 0.9 -6.7%
REDUXIN FORTE
WoW 3 744 4.5% 9.9% 0.3 17 109 536 4.0% 11.7% 0.5 1.7%
MoM 15 870 5.2% 9.6% -0.7 72 644 570 7.9% 11.1% -0.4 13.2%
YTD 52 300 5.7% 9.8% 1.2 236 259 866 9.1% 11.2% 1.5 -6.7%
MAT 170 173 1.0% 9.5% 0.7 741 381 909 6.6% 10.8% 0.9 -6.7%
SALVISAR
WoW 13 983 5.8% 1.9% 0 7 062 399 5.7% 1.8% 0 4.0%
MoM 56 676 -12.0% 1.8% -0.4 28 192 241 -8.9% 1.7% -0.3 8.2%
YTD 204 324 38.7% 1.9% 0.6 99 229 223 76.6% 1.8% 0.7 -4.7%
MAT 628 770 30.4% 1.6% 0.5 283 984 276 69.8% 1.5% 0.5 -6.8%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 137 637 28.6% 12.8% 1.9 295 977 157 23.2% 9.4% 0.1 9.6%
BRAINMAX 36 880 136.1% 100.0% 0 127 166 085 128.1% 100.0% 0 136.1%
GOLDLINE PLUS 243 750 -3.2% 45.9% 1.7 789 443 098 -1.8% 37.6% 1.5 -6.7%
MIGRENIUM 124 496 -32.7% 0.4% -0.2 43 544 843 -18.4% 0.5% -0.2 3.9%
MODELAX-N 453 907 -5.4% 20.7% -3.1 235 816 120 19.7% 14.7% -0.1 8.7%
REDUXIN CAPS 169 209 -10.5% 31.8% -1.3 922 252 976 -10.6% 43.9% -2.4 -6.7%
REDUXIN FORTE 52 300 5.7% 9.8% 1.2 236 259 866 9.1% 11.2% 1.5 -6.7%
SALVISAR 204 324 38.7% 1.9% 0.6 99 229 223 76.6% 1.8% 0.7 -4.7%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 452 038 25.4% 12.9% 3.1 894 888 941 20.9% 9.3% 1.1 -5.1%
BRAINMAX 103 923 98.1% 100.0% 0 358 145 581 95.0% 100.0% 0 98.1%
GOLDLINE PLUS 820 982 -5.8% 46.0% 0.4 2 588 030 787 -5.6% 37.6% -1.3 -6.7%
MIGRENIUM 507 427 -21.0% 0.4% -0.1 171 812 380 20.2% 0.6% 0.1 0.1%
MODELAX-N 1 437 822 6.8% 20.8% 0.4 698 085 551 44.1% 14.2% 2.3 4.9%
REDUXIN CAPS 575 619 -7.2% 32.2% -0.2 3 054 041 955 -0.3% 44.4% 0.9 -6.7%
REDUXIN FORTE 170 173 1.0% 9.5% 0.7 741 381 909 6.6% 10.8% 0.9 -6.7%
SALVISAR 628 770 30.4% 1.6% 0.5 283 984 276 69.8% 1.5% 0.5 -6.8%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 10 128 -2.5% 12.7% 0 22 733 709 -2.2% 9.5% 0.1 -2.8%
BRAINMAX 2 833 -0.4% 100.0% 0 9 746 417 -2.0% 100.0% 0 -0.4%
GOLDLINE PLUS 16 926 -1.9% 44.8% -1.6 53 855 666 -4.0% 36.7% -1.3 1.7%
MIGRENIUM 7 939 -4.6% 0.3% 0 2 816 764 -4.2% 0.5% 0 1.1%
MODELAX-N 26 606 -4.5% 18.6% -1.1 14 168 721 -4.1% 13.7% -0.8 1.1%
REDUXIN CAPS 11 953 3.5% 31.7% 0.5 64 138 958 0.1% 43.7% 0.3 1.7%
REDUXIN FORTE 3 744 4.5% 9.9% 0.3 17 109 536 4.0% 11.7% 0.5 1.7%
SALVISAR 13 983 5.8% 1.9% 0 7 062 399 5.7% 1.8% 0 4.0%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 46 007 24.2% 12.8% 0.3 100 268 976 24.8% 9.5% 0.2 21.4%
BRAINMAX 13 379 41.7% 100.0% 0 44 895 831 37.4% 100.0% 0 41.7%
GOLDLINE PLUS 78 153 18.6% 47.1% 2.1 253 348 017 18.1% 38.6% 2.2 13.2%
MIGRENIUM 38 766 9.1% 0.4% 0 13 669 550 11.3% 0.5% 0 14.3%
MODELAX-N 126 044 -9.0% 19.2% -3.2 66 106 826 -7.5% 13.8% -2.1 6.2%
REDUXIN CAPS 52 383 10.2% 31.6% -0.9 285 294 059 7.8% 43.5% -1.5 13.2%
REDUXIN FORTE 15 870 5.2% 9.6% -0.7 72 644 570 7.9% 11.1% -0.4 13.2%
SALVISAR 56 676 -12.0% 1.8% -0.4 28 192 241 -8.9% 1.7% -0.3 8.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs